Print Play with Marimekko







As a designer and fashion lover, I’ve always had a thing for the Finnish design brand Marimekko. Known for their bright prints and bold patterns I was drawn to the natural playful and simple designs.
When Target launched a design collab with the brand last month (during the same weekend my parents were visiting NYC) I knew I was going to try to score some of the brands most famous prints made into new pieces. My parents killed it. This monochromatic outfit is one of my favourite looks.
Oh and I love the the tags, they tell you the history of the print you are wearing. My pants are Okariino meaning “ocarina” in Finnish and was designed in 1973. My shirt, which is actually terry cloth, was designed in 1986 and is named Ministeri, Finnish for “minister”.

Dress & Pants: Marimekko for Target, Shoes: Zara, Frames: Clearly, Coat: Banana Republic





dvf DVF_check2  #NYFW

Before Fall even officially starts, fashionistas were celebrating what is known as Fashion Month. Traveling to market across New York and Europe from designer shows to designer after-parties, showcasing what will be hot for Spring 2016. This is a time where we can preview the trends before they are out, and how to wear them by watching our favourite street style photographers’ social media accounts—who will snap celebs, international bloggers and models fresh off the runway.

The very talented Laura Kay of @diarysketcheslk illustrated some talented and beautiful blogger in a stunning series inspired by our #NYFW (New York Fashion Week) outfits – search the tag on instagram #OSFW.

Dress: DVF, Heels: 10 Crosby Derek Lam, Glasses: Clearly Contacts
Photography by Trevor Negin

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Basic Edge






When shopping on sale, I like to remember to keep to the basics. There is no reason to fall head-first into a trend–because it’s on sale–as it may be on its way out. If you are unsure if something may be seasonal, opt for the item in a neutral colourway, allowing it to be more seasonless. Collecting great neutral pieces will allow you to play with a contrast in a different way each season.

Photography by Trevor Negin
Tank: Zara (similar), Pants: Cut25, Earrings: Baublebar, Purse: Vintage, Shoes: Pierre Hardy from The Room (similar and unreal)